Business Lyceum

e-Letter
Practical Instruction in the Arts and Sciences of Making Money


Editor/Publisher:  J.F. (Jim) Straw

SEPTEMBER 2002


Greetings & Salutations:

Each month, as I answer questions, respond to comments and reply to follow-up requests, I save my answers, responses and replies in a special folder.  Then, sometime during the month, I begin putting some of those messages into my e-Letter template for the next issue (there are usually a few left over; which I keep for another issue). -- Near the end of the month, I write my editorial, add it to the template and have the e-Letter ready for distribution.

Well ... again this month I find I have an issue filled with so many go-o-o-d messages from you readers, I'm not even going to write an editorial. -- I'll just share with you a ho'bunch of ...

Questions & Answers, Comments & Other Good Stuff!

Ravi Jayagopal wanted me to tell you ...

"As a result of my own need to protect my files and ebooks, I ended up writing a highly secure File-Protector application, to prevent people from sharing my download url's with their friends and stealing my ebooks and files with, and to prevent people from directly linking to my files and stealing my bandwidth! -- For more details about the Download-Protector script, please go to: http://www.webmasterinabox.net/download_protector.html -- Email me directly if you have any questions/comments/concerns."

Okay! -- Listen up, Gang ...

I, too, had hesitated about making my books downloadable for the very same reason. -- When I read Ravi's info, I bought his script. -- Today, all of my books are downloadable through our new ClickBank Affiliate Program - AND ...

As most of you know, I'm just about as computer literate as my old yella cat - SO ... Ravi even held my hand through every stage of setting his script up on my site. -- He is a gentleman of the old school.

This is one piece of scripting I highly recommend to anyone who wants to protect their downloadable files. -- It works and there is no way you can defeat it ... no matter how hard you try.

Get your copy of the script, today ... it would be cheap at 10 times the price.


Steve Johnson wanted to know ...

"I have read the Finder's Fee report a couple of times now - and I admit, I'm fascinated by the possibilities presented in it. I have a couple of questions which I hope you can help me with. -- First, I am primarily interested in working locally.  On page 60,  you tell of a finder matching up the wants & availables in local newspaper classifieds with the Yellow pages and some classified ads from other area papers. -- It seems to me that classified ads are placed to get results quickly, and would not lend themselves well to finder activity  due to their brief nature.  Could you give me a few pointers as to which specific categories would be the most productive areas to begin my efforts? Perhaps a personal story about someone you know of that started out doing this and became successful at it would be helpful.  -- Finally, "getting it in writing" seems like very sound advice, do you still recommend using the mail exclusively, when trying to bring the prospective buyer and seller together, I guess what I'm asking is, what about setting up an appointment for a face to face meeting with the seller once the letter of interest has been received from the buyer? Again I'm planning on doing this locally, between 3 towns about 20km. apart in my county ... any advice appreciated."

Steve:

Although newspaper classified ads are intended to prompt fast action, most of them don't ... that's why you see the same ads repeated over & over.  As a matter of fact, the ads that get repeated are usually the ones that can produce a fee.

Yes ... getting it in writing is the first law of Finder's Fees - but - there is no reason why getting it in writing has to be done exclusively by mail.  You may do it in person; face to face, the same as you would by mail.  Just have the person who will be paying the fee give you a written note agreeing to pay your fee if you introduce them to a buyer.

Personally, I like to work with the various pieces of machinery & equipment to be found in the classified ads.  They usually demand higher prices; therefore, higher fees & I keep my eyes open for buyers in the trade publications.  But, you can actually earn fees on anything (I do mean ANYTHING), as long as you can introduce a seller to a buyer; or vice versa.



You can now ...

Earn Finder's Fees from the Internet!

Since 1978, my Finder's Fee course has taught well over 30,000 people how to get paid the Finder's Fees they earn.  Some of them have gone on to amass fortunes in the field ... before the Internet (as we know  it today) even existed.

With the advent of the Internet, many of my students have asked ...

"How do I find Finder's Fee opportunities on the Internet?"

Until now, I really haven't had an answer for them.  Then, this contact ... one of my students ... sent me a review copy of his "21st Century Finder's Fee Guide."  I couldn't believe it ... the "21st Century Finder's Fee Guide" is jam-packed with vital information for every 21st century Finder using the Internet ... where to look ... what to look for ... how to use the information sources ... how to gain knowledge of who you are dealing with.

All in all, using the "21st Century Finder's Fee Guide" you will have online Finder's Fees as close as your keyboard. -- Beyond that ...

You can choose from over 1,416,536+ potential Finder's Fees?

It's absolutely true. You can really have immediate access to over 1,416,536 potential Finder's Fees when you use the "21st Century Finder's Fee Guide."

As far as I'm concerned, anyone who wants to be a "real" Finder in the 21st century, must have this book.  So, do yourself a big favor & order your personal copy, TODAY!!

Contact:  LUIS A. ARAUZ, M4 Consultants, 3308 N. Springfield Ave., Chicago, IL  60618 -- OnLine:  http://21centuryfinder.8m.com


Frank Pacey found an opportunity ...

"Great e-letter. -- Let me see if you can come up with an idea given what I am about to tell you, Jim. -- My local council is changing its refuse collection system from 5 August 2002. -- Currently most households put their rubbish in a 240 litre Otto or Sulo bin for collection.  The bin is owned by a member of the household, not the council.  On the same day that the garbage is collected, plastic and glass bottles are collected from a tub supplied by the council.  Also paper and cardboard is put out uncontained for collection. -- The council has supplied us with the following:- a green lid 240 litre Sulo bin for garden cuttings, a yellow lid 240 litre Sulo bin for glass and recycled plastic, and a red lid 140 litre Sulo bin for rubbish.  These are to be used from 5 August. -- This has caused me personally a space problem in the garage.  My old 240 litre Otto bin will no longer be used by us.  Neither will the bottle tub, which however has been supplied by the council. --  I am giving my Otto bin to a friend who has good use for it. -- However there must be at least 50,000 spare 240 litre used (yuk!) garbage bins in my shire. Also a similar number of bottle tubs.  There must be an opportunity here for someone. -- How is that for an interesting little exercise, Jim?  These 50,000 or so bins are in an area of several square miles within Sydney, Australia. You need to get an offer to these people, then do the collecting of the bins, then find someone who really wants them. -- Sounds nice and hypothetical to me. :) -- But, if anyone is really interested in doing something about it, this is a real situation."


Frank:

You're overlooking the obvious ...

Just because your local council will be making your bins obsolete doesn't mean that those same bins can't be used in other areas of Australia.

If I were you, I would look for a garbage collection company in another area that might want to supply the bins to their customers ... or a company that sells bins to the public ... collect the old bins & make a deal with one of them to resell them.

On the other hand, I'm not really that familiar with the size & shape of the bins (metric stuff always confuses me) - but - those bins might also be sold to plant nurseries to grow plants.

Keep thinking along those line.  You'll come up with something.


John D. Patten had a question ...

"I have a question about real estate.  I have been reading John T. Reed's very detailed website (johntreed.com), and this article advises against lease options: -- http://www.johntreed.com/leaseoption.html  -- What is your opinion of this? -- I bought the Carleton Sheets and Robert Allen materials years ago and I found that none of it teaches you how to make a profit.  It's all about buying. -- As you point out so accurately in your sales copy for your real estate course, money is made SELLING, not buying.  You write about "options" as the method to use.  Are these options the same as the lease options to which John Reed refers?  If so, would you say that John's characterization is a bit skewed? -- I have the feeling that your course is very very different from anything out there ... which can only be a good thing."


John:

I agree wholeheartedly with John T. Reed's assessment of the Lease/Option deals.

An "option" does NOT have to include a "lease." -- An "option" has absolutely nothing to do with leasing.  It is simply the owning of a right.

I wrote my report on Real Estate Options because there are really very few of the "Real Estate Gurus" who even understand what an option is; or how it can be used.  As a matter of fact, most "Real Estate Gurus" actually believe that when you take an option you MUST "buy" the property before the option expires.  Nothing could be further from the truth (as fully explained in my report), if an option expires and you have not purchased the property, all you lose is the "option money" you paid for the option.

And ... you can actually take an "option" on almost anything that can be bought & sold.


Gary thought I wasn't here, but he asked ...

"I don't know if you can help me or not?  I would like to know what daily graphing service does J.F. Straw uses as mention in his stock market report, "The Secret Magic Key To Stock Market Profits." -- I would like to use this stock trading system and would like to use the same daily graphing service that he had used trading this system. -- I would appreciate any help that you can give me."


Gary:

I use the "Daily Graphs" from "Investor's Business Daily." -- Call 800-472-7479


Arthur Buchanan wanted something I didn't have ...

"I want to thank you from the bottom of my heart for taking the time to help me out, it means a great deal to me. -- If there is one thing that can get me out of poverty what would you say? -- Let me thank you and let you know what an honor it is to finally met the man behind the news letter.  Usually, when people say call today they hope you won't. -- I think you have touched my life."

Arthur:

Asking, "if there is one thing that can get me out of poverty what would you say?" is like asking, "Who is the most beautiful woman in the world?" -- It all depends upon who is looking ... what advantages they seek and what disadvantages they will accept.

There is no way I can answer your question ... only YOU can find the answer within yourself.

Find something you really want to do, then spend just 15 minutes a day studying that subject.  As Einstein said, "Anyone can be a genius in a subject if they spend just 15 minutes a day studying only that subject."


Michael Soward is looking for an opportunity ...

"I have been in the Gospel Music Record Promotions end of the Record Industry for 10 years.  I have worked all Primary and Secondary markets Nationwide! -- How would I go about buying an on going Record Label offering to pay for it with my labor over time? -- Thank you for any help you might be able to give. "

Michael:

When you want to make a rabbit stew, the first thing you have to do is catch a rabbit.

You can "buy" almost any business when you have a pocket full of cash; or credit, to offer -- but ...

In order to buy any business with "sweat equity" you MUST find a motivated seller. -- Actually, that isn't quite as hard as you may think because 99% of small businesses are never sold; they just close down or go away.

A "motivated seller" is usually the owner of a small business that isn't making any money & the business it taking more, and more, of the owner's time to operate. -- So ...

Search out the one-man (or woman) Record Labels that are on the market selling their wares but aren't really producing any significant profits for the owner.  Then, ASK them if they would be interested in selling.

If the owner expresses an interest in selling, it is only a matter of finding out "what" the owner really wants. -- They usually start with "all cash" - but - in most cases, all they really want is "OUT" of a time consuming, no money situation.

Let's say a business you are looking at is returning $1,000 per month in real profit to the owner. -- Not enough to really live on, but too much to abandon. -- If you structure an offer where the owner still receives the same $1,000 per month; without spending the time & energy running the business, the owner should be more than willing to work the deal ... until you have paid out the full amount he/she originally wanted for the business "in cash."

BUT ... before you make a deal like that, be sure you already have some methods & ideas ready to increase the revenue from the business, so you can afford to keep paying the $1,000 per month from the businesses' current revenue and have more revenue for yourself.

Hope that gives you some ideas.


Do you know ...
 

The Lazy Man's Short-Cut To Fame & Fortune Wealth Secret?

Millionaires Are Not 100 Times Smarter Than You ... They Just Know The Secret ...

 
Learn that secret here:


http://hop.clickbank.net/?doddy/matrixinc


Craig Busch was wondering ...

"I purchased your mail order program and just received the Drop Shippers Directory.  I have some questions for you. -- Are the drop shippers listed in the book endorsed by you, or is it just a list? -- The other is, what do you think about SMC? -- E. Joseph Cossman felt (and I am sure you know this) that one should have control of a product either outright or in the way it might be marketed - or you should walk away from it. -- Reading your mail order program was an eye opener to say the least.  I guess I won't be making a six figure income this week.  (Just kidding).  But I am going to figure this out.  I kind of see what you are saying in the mail order  manual, but something inside wonders, "How many people can sell the same product." -- Thank you for any nuggets of wisdom as I get started on my trek to success."


Craig:

The drop ship directory is just a list ... published by Selective Books.  I really have nothing to do with its content.

Back in my "much" younger days, I totally agreed with Joe about owning the product ... or the rights to the product - but - as I have grown older I have come to realize that I really could have made just as much money (maybe even more) just selling other people's stuff without the hassles involved in owning the products.

SMC is a viable & valuable source of products - but - the big mistake most people make is in trying to "sell everything in the catalog." -- You can make a bundle selling their stuff but pick just one product & sell it ... then offer the people who buy that product other similar products.   Don't just send'em a catalog and hope they will find something of interest.  Be selective.  Sell selectively.


Judy MacPherson is fed-up with the bureaucrats ...

"Thank you for your book on exporting.  As said before, I have read it and re-read it and am quickly turning the information into knowledge. -- In reading what you wrote I clearly understood one thing.  KEEP IT SIMPLE!  Otherwise it is indeed discouraging. -- If you haven't already noticed, I am using you as a venting / sounding board to vent my disgust with the Canadian government. -- I live in the Niagara Region in Southern Ontario, Canada.  I have chosen Canadian xxx as my export product.  Canadian xxx are now winning hundreds of renowned awards worldwide each year.  We truly have an excellent product.  I have made the appropriate telephone calls, meetings, plans etc., understand the licensing procedures and am geared up and ready to rock on this new venture.  I have sent over 300 e-mails worldwide to embassies, trade commissions etc.  I have received about 200 helpful replies, referrals and sales leads to xxx distributors worldwide.  I have met with industry people and discussed their exporting plans. -- However, much to my disgust ... the worst bureaucratic bullshit is coming from the Canadian embassies worldwide.  No help has been given from them, only demands from them to review my marketing plan, permission letters from the xxx industry and other ridiculous stalling requests! -- I personally have extensive corporate marketing and promotion experience and find their requests insulting.  I am ashamed to say that every other foreign embassy I have approached has been most helpful except for the Canadian government.  What a lot of crap! -- In my research of xxx it now comes as no surprise to me to find Canadian xxx no where in the world except for in Canada!  (My first concrete bit of knowledge in my new export business). -- Fortunately, I am a true entrepreneurial opportunist and I rise to this challenge! -- And the wheels keep turning! -- Have a great day and thanks for your ear!  You are quickly becoming my financial mentor!


Hey, Judy ...

It ain't just the Canadians.

I learned a lo-o-o-ong time ago NOT to approach the U.S. Embassies ... instead; believe it or don't, I usually approached the Canadian Embassies.  As a U.S. citizen, they were most responsive and helpful.

Try the same trick, in reverse. -- Contact the U.S. Embassies.  As a Canadian, you will probably find them far more responsive to your needs.

Live & Learn ...


John D. Patten had another question ...

"Thanks for your answer on real estate options. -- Meanwhile, I have a question about copywriting.  I've been following your advice and visiting my public library (namely, the Boston Public Library, which astounds me daily with its treasures).  I have also been following Gary Halbert's advice to hand-copy great sales letters to "imprint them" in my subconscious. -- All I can say is "Wow!  It works!"  I have become a copywriting madman.  When the newspaper arrives, I spend an hour criticizing all the ads and rewriting them before reading the news.  The funny thing is, I think I'm really damned good at this. -- Which leads me to ask ... Jim ... HONESTLY ... how much money do "professional copywriters" really make?   I know Dan Kennedy and Gary Halbert claim they charge thousands per hour, but really ... and I mean REALLY ... just out of curiosity ... how much does a real copywriter, who CAN write copy that  sells ... make? -- I'm just thinking, because I'm finding that I have a knack and an interest in this and if one really CAN make a living doing this, it's something I may explore.  Or is it a big con and copywriters in general are only making money selling "how to make money" courses?  I'd really love your opinion because through your writing, you've become practically the only person I've found on the internet whose opinion I trust. -- IF ... and I do say "if" ... a person is confident they can write copy that makes money for others ... where would you suggest might be the best place to begin marketing? -- As always, thank you so much.  You have helped me, Jim, more than you can imagine, because most of all ... you make me "THINK" ... which is more valuable a skill than any other."

John:

A good copywriter CAN make just about as much money as they want to ask ... I, personally, charge $5,000 per day; with a 3 day minimum in advance, when I am just writing copy.  When I do more than that, I usually get at least $10,000 in advance with a percentage of the revenue for at least a year. -- BUT ...

It ain't any easy business to break into. -- Who is going to hire someone to do a job when that someone doesn't have a track record of successes??

Most ad copywriters work for agencies ... on a salary.  I think the average salary is from $40,000 to $60,000 per year.

Independent ad copywriters usually begin by giving away their ad copy.  Russ von Hoelsher ... many years ago ... used to send out letters to advertisers with a copy of their ad and an offer to rewrite their ad for $100 (I bought one of his ads myself). -- Others have done the same thing but offering to rewrite the ad for FREE.

Either way, the purpose is to create some "winning" ads for advertisers ... get their testimonials about how well the ad did ... then offer to do the same for other advertisers; charging higher & higher fees as you build your reputation.

The way I, and other ol'pros, had earned our stripes is by writing ad copy to sell our own products ... or other people's products.

We make profit from those sales and earn a reputation from our own ad copy.

Never have known anyone who broke into the field successfully by simply advertising their services as an ad writer.

Hope I didn't burst your bubble - but - da troot is da troot.


William Lucas needed to know ...

"I also have a question about classified advertising to obtain names and addresses of people who would like more information on a product or service as outlined in your mailorder course. -- The question is, do you recommend using a voice mail script to obtain names and addresses.  If yes, do you recommend using a 1-800 # -- Your answer and reasons for your professional opinion appreciated."

William:

In Classified Ads, an 800# pulls the heaviest response - BUT - the quality of the leads goes way, way down. -- Best, as always, is just the use of a company name & mailing address.  That way, the people who respond have to find an envelope & pay the postage ... makes for fewer but far more qualified leads.


Jerry Logmann wanted me to tell you ...
 

"I use this autoresponder service -- http://www.infogeneratorpro.com/index.cgi?affiliate_id=12408 -- and I am certain that your readers who could use a service like this will find it to be "One Of The Best". -- As you can see I am an affiliate and marketer of this E-mail marketing system.  That being said I really find this service to be 1st rate and well worth checking out."

Thank You, Jerry ...

I just told the whole gang about it.


Warning! -- Warning! -- Warning!

I have included the URL for the scam in the question below because, without it, you would have no frame of reference for my answer - but - PLEASE DO NOT under any circumstances participate in this program. -- It is a scam.

Doris Anderson just about got scammed ...

"Is there any way to determine if --   http://slloans.com/  -- meets your criteria for Self-Liquidating Loans?  It's only $20 but that's a gold mine these days."

Doris:

This is a classic Self-Liquidating Loan con-game ... with a twist.

Instead of pulling the con on just one person ... taking that person for $100,000 ... they are getting 5,000 people to give them $20 each.  It's still $100,000 but, who's going to complain about $20 when they go south?  And, if they happen to get 10,000, 15,000 or 25,000 people to give them $20 each, who will know?

Pretty slick.


Dewayne Presson was remembering his past (and mine) ...

"I enjoyed your article about J. F. Straw.  I was looking for info about GRIT when I came across your article.  I was wondering if you had any further information about the GRIT newspaper and how I might contact them for my son.  He is 11 years old and wanting to start some kind of business and I thought GRIT might be a good starting place.  I sold it when I was 12 so I'm familiar with it. -- Any help would be appreciated."


Yes,  Dwayne ...

"GRIT" is still being published ... although I haven't seen a copy of it in some time.

I called 800 assistance & got the number (800) 678-5779 ... Ogden Publishing.  Didn't have the time to wait on the line for someone to talk to me; after the first operator redirected my call. -- If you have the time to wait for a live operator, you might give them a call.


James Barakaat had an interstate problem ...

"One of your readers wanted to know how to exercise an option when they found a buyer for real estate property. You answered:  "When you sell an option, all you really need to have done is an "Assignment" ... which, in effect, assigns your interest in the option to a third party.  (If you don't want to use an attorney, you can get copies of standard "Assignment" forms at most office supply stores.) -- When you sell the property, you need to do what is called a double-closing ... you "buy" the property in one room at the lawyer's office; while you "sell" the property in another room.  The lawyer holds the funds from the sale, pays for the property, and gives you the difference (less their fee, of course)." -- I just bought your option course and I have the same question but with a different twist. I want to buy an option on a property. After getting the option, I want to sell the property to a third party in another state.  The use of the double-closing seems to require that parties be in the same location in different rooms. -- How can I sell the property to the out-of-state buyer?"

James:

When your buyer is in another state ... or otherwise cannot come to the closing ... all you need to do is have your attorney establish an "escrow account" for the buyer. -- The buyer sends the money to your attorney ... the attorney deposits the money in the escrow account established for the buyer ... then, you and your attorney conduct the double closing, with your attorney doing the pay out from the escrow account & forwarding the deed to the buyer.  (ASK your attorney.  He/She will know how it's done & what paper work you will need.)


Calvin Lee wanted to know ...

"Thank you so much for your info & greatly appreciated. -- Anyone you can recommend who can do direct mailing piece design (you?) & offer good rates on mass-mailing?"

Calvin:

You definitely do NOT want a "designer." -- You want an ad-copywriter ... my fee is $5,000 per day with 3 days in advance - IF - I, personally, accept the assignment.

Suggest you get the sales pieces being used by other people in your industry ... read them; study them ... then, write your own sales piece based upon what they are doing.

For a print & mail service, I use this one ... as taken from a recent issue of "WorldWide Business Exchange" ...

For 24 years, business professionals have been successfully using this contact's Direct Mail Services to market their products & services more efficiently. -- They are equipped to do all the work for you ... processing your mailings in a fraction of the time it would take you to do the job.  No need to hire employees to do the job ... their automated equipment can do it faster & cheaper. -- They will process any quantity ... small or large. -- No job goes on the back burner. -- Ask'em for a copy of their latest pricing schedule. -- Contact:  JEANNE LELLI, Lelli Printing, Ltd., 2650 CR 175, Loudonville, OH  44842 -- (419) 994-5302 -- FAX:  (419) 994-5554


Tony Traino was worried ...

"I just read your finders fee course and I have a question for you. -- How do I know if the buyer and seller that I put together actually goes through with the deal or not? -- Isn't it possible that after I allow contact between the buyer and seller, they could say the deal didn't go through. -- Is there a way I can know for sure?  I appreciate your input."

Tony:

Your question is one of the questions I receive most frequently from young entrepreneurs and beginners in the business world.

Unfortunately, all they have to go by in their business thinking is what they have seen on TeeVee; or in the movies, or read in newspaper and magazine articles.  Most of which depicts business as "dog eat dog." -- Young entrepreneurs & beginners simply can not understand that the people who write the TeeVee & Movie scripts and the newspaper & magazine articles have never done it.  Those writers are "spectators" on the business community and add to their writings their own mentality of lying, cheating and stealing to get ahead ... maybe because that's what they have had to do to get where they are.

As my Daddy used to say, "You can only see another man through your own eyes.  What you see him doing in a given instance is most likely what you would do if the roles were reversed."

In the "real" business world, "real" business people don't cheat their salesmen. -- If they did, soon no one would want to sell their products.

Although a Finder is not a salesman, the Finder is the person responsible for bringing the buyer to the knowledge of the seller.  Therefore, the Finder is paid the fee to which they are entitled because, if the fee is not paid, the seller soon won't be able to get anyone to sell anything for them. -- As long as the fee has been agreed to and not just in the imagination of the would-be Finder (as taught in my Finder's Fee course, of course).

Beyond that, in my Finder's Fee course, I advise you to build an on-going rapport with your clients and your contacts. -- Get to know them.  Let them get to know you.

In the "real" business community, it is always acceptable to ASK ... for confirming information ... for proof of whatever needs to be proven ... and whether or not a deal was made.  "Real" business people will provide whatever is needed. -- They know they must give in order to receive.

One way to tell whether or not you are dealing with a "real" business person is by simply ASKing for the information you need ... but, ONLY the information you need to do your job; there are some things even the best of business people won't tell you. -- If the person you are dealing with balks at providing information; or details, necessary to your job, you can bet your bippy they either aren't really in business; they are doing a con-game; or they are beginners themselves.

Then again, be very sure that you conduct yourself as a "real" business person ... exposing yourself to other business people as a straight shooter, willing to give in order to receive.


Anony Mouse had a question about Loan Brokering ...

"Thanks, Jim, for that info on loan brokering. In your free report at:  finance.html -- You  mentioned that statistically, less than 5% of the financing requirements offered to a money broker are even worthy of consideration.  So, are you saying that 95% of the time when a loan broker tries to get a loan for someone that it will not be approved?  If so, then my take on it is that my chances of  making a business of loan brokering are not very high. I would very much  appreciate your opinion as to the chances of success in this type of business."


Hey, Mouse:

I'm afraid you misinterpreted what I said ...

I said 95% of the people who ask a broker to help them get a loan can't qualify for a loan ... I did
not say that 95% of your loan applications would be rejected; unless of course you submit 100% of all loan applications you get to your funding sources.  Then, your rejection rate will soon be 100% because the lenders will know that YOU aren't doing anything more than sending them everything you get.

As a "real" loan broker, it is YOUR job to bring good, qualified borrowers to the lenders.  To do
that, it is up to YOU to reject the 95% that don't qualify BEFORE you approach any lender.

When I was in the banking business, my loan officer brought me a stack of loan applications that had been presented by one loan broker.  Not one in the whole stack ... about 20 applications ... was even remotely qualified. -- Then, the loan officer showed me a new stack of about 10 applications from the same broker, explaining that he (the loan officer) would have to spend 6 to 8 hours reviewing those applications. -- He had already wasted nearly 2 days reviewing the other applications.

Although there may well have been one (or more) qualified borrowers in the new stack of
applications, the loan officer & I prepared a very short rejection letter template.  Thereafter, EVERY loan application from that loan broker was sent that letter ... saving the loan officer's time.

If YOU, as a loan broker, will not do YOUR job of qualifying your borrowers, don't expect the lenders to do it for you.

Yes ... loan brokering is a very profitable business for someone who does it the right way - BUT - if you will not pay the price in time & effort to learn how to do it right, don't bother.

My suggestion, go to your local public library and seek out the books on "loan documentation" and  "business borrowing." -- Learn the craft.  Learn the lingo. -- Then, accept or reject those who come  to you with their funding requirements just as though you were a loan officer at a lending
institution.  (When I started in the banking business, I bought over $2,000 worth of books on banking & finance ... so I could learn the craft & the lingo.)

If you do it right, you will gain the respect of the lenders and earn the profits you deserve.


Back in 1999, I wrote:

Believe me, "The Ultimate Million-Dollar Idea Generator" can get just about anyone started generating money-making ideas. And, although Jeff Gardner promotes it for the purpose of creating "Information Product Ideas", the same tricks and techniques can be used to generate all kinds of ideas for new services and products of any kind ... the system is the same, only the output is changed. - Since it only takes one (just one) good idea to make you filthy rich, "The Ultimate Million-Dollar Idea Generator" should be in every entrepreneur's personal library - and - it's cheap, too. If you can't generate a money-making idea using the tools in this book, you can't be helped. Order your personal copy today... even if you have to swipe the money from the kids' piggy bank.


When Jeff sent me an email to tell me that "The Ultimate Million-Dollar Idea Generator" was now available online, I went to my bookshelf and pulled down the old dog-eared copy I had read and reread in 1999 ... I even found myself generating some new ideas (again); some of which you will be seeing on my web site in the near future.

"The Ultimate Million-Dollar Idea Generator" is as true today as it was then - but - now ... you can get it on line. -- Do yourself a favor and add it to the MOST VALUABLE BOOKS section of your personal success library. -- You find it at:

http://hop.clickbank.net/?doddy/wealthwrld


Well ... that's it for this month. -- In order to make every issue responsive to YOUR needs, please send me your questions; or tell me what sources or resources you need to build your business; or give me any thoughts you want to share with your fellow members.

Believe it or don't ... I ain't a mind-reader. -- If'n you doesn't tell me what you need, I may never touch upon the information, sources or resources you need.

This is your publication for you to use to your benefit ... I am just your moderator.

 Until next month, keep well ...

J.F. (Jim) STRAW
Grande Panjandrum


Thought For The Month!

"We cannot hope to solve the problems we face with the same level of thinking that created them." -- Albert Einstein



Can you stump the old master? -- Betcha can't!

Over the past 40 years (man and boy), I have made bundles of money in direct selling, service contracting, wholesale merchandising, entertainment (I was a professional Trumpet player, vocalist & Radio Announcer), freight forwarding, import/export, retail merchandising, warehousing, real estate, electronics manufacturing, finder's fees, closeout merchandising, financial brokerage, business consulting, steel fabrication, gold and coal mining, offshore banking, mailorder, writing, and publishing. -- That being the case ...

No matter what business you're in ... whether you're just starting, well on your way, or at the top of the heap ... I've probably been where you are, done what you are doing. -- So ...

Anytime you have a question about 'how' to do something in your business - or - if you have any comments about anything I've said in issues of this e-Letter; or if you want to add your 2 cents worth ... just "ask" me or "tell" me.

Send your Questions, Comments or 2 Cents Worth to ...

with "Question" - "Comment" - or, "2 Cents Worth" in the SUBJECT.

If I, personally, don't have an answer to any question you may ask, I will contact some of the professionals in your field of endeavor (I will probably know one or more personally) to get the real 'skinny' for you.

Note: If you want to ask a question anonymously just tell me so when you send in the question. -- Nobody but you and I will know who asked the question.


Return to the Archives

 Home  FREE Reports FREE Newsletter About Us

Copyright - 2002, J.F. (Jim) Straw. All rights reserved.