Business Lyceum

e-Letter
Practical Instruction in the Arts and Sciences of Making Money


Editor/Publisher:  J.F. (Jim) Straw

NOVEMBER 2002


 Greetings & Salutations:

Most people spend all their life looking for money in one form or another.  They look for it in the strangest places and under the weirdest conditions, but they never seem to find it.  -- The sad part is they really have more money than they ever imagined; they just don't know it.

If you don't know what money is, how can you expect to get someone else's money to use?

So -- before we can get down to the nitty-gritty -- there is one lesson you must learn.  It's not a hard-to-learn lesson, but most people never learn it and go through life looking for something they already have.

What is MONEY?

MONEY IS ONLY A MEDIUM OF EXCHANGE. -- That simply means that ANYTHING that can be exchanged for something else is MONEY.

Until you finally learn and accept the fact that ANYTHING (and I do mean anything) you can exchange for SOMETHING ELSE is money, you will be doomed to a life-long futile search for something you already have.

Now ... let me tell you a true story about George.  He "borrowed" a whole factory.

George is a real person, but, since his company is still in business and I'm sure he wouldn't want a bunch of crazy telephone calls interrupting his business days, I have not given you his last name or where his company is located.  I've also used "generic" terms to describe his business; rather than the specific product lines, just in case you're in the same kind of business and might recognize him from clues in his story.

When I first met George, he was a successful manufacturer of an industrial product. -- That's a product that is sold to other manufacturers who use it to manufacture other products.

One day, in my office, over a cup of coffee, we were swapping war stories about our various business activities.  After telling George how I had started my business, he told me how he had "borrowed" a whole factory to start his business.

Before he was a manufacturer, George was a salesman; selling the same industrial product he later started manufacturing.  He was a pretty good salesman and made enough to support his wife and 7 children comfortably but not lavishly.

George had always dreamed of owning his own factory.  He had approached a number of lenders, but had always been turned-down.  The money he thought he needed was just too much for his provable limits.

By the way, one of the reasons George was a successful salesman was because he was (and is) a meticulous record keeper.  He made it his personal responsibility to take exceptional care of his customers.  And, his customers knew they could depend on him because he had proven it over and over again in their dealings.

When George celebrated his 40th birthday, he started considering where he had been, where he was, and where he wanted to be.  If he was going to make his dream come true and own a factory of his own, he had better get moving, or he would be too old to enjoy it later.

Taking a look over all of the packages and proposals he had prepared for various lenders over the years, George made a list of all the things he thought he needed to get his factory going.  After he had that list, he went through it again and again.  Each time, he eliminated more and more of the nice-to-have items, until he had a bare-bones list of only the most necessary items.  That list included:

1) Incorporation of the business.

2) A building to work from.

3) Office equipment & supplies.

4) Manufacturing machinery.

5) Employees.

6) Raw materials & supplies.

7) Operating cash.

Everything on his list could be had with "cash," but George didn't have, and couldn't get, that kind of cash.  So, he "borrowed" all of it, one piece at a time, until he had all of it.

To get started, George felt he had to, first, incorporate a business.

Since George didn't have cash for the attorney fees, filing fees, etc., he talked to a friend of his who was an attorney.  After George explained that he was going to manufacture the same product he had been selling for about 20 years, the attorney prepared the corporate charter, paid the filing fees himself, and agreed to act as Secretary of the corporation for ten thousand shares of the company stock (out of 1,000,000 authorized shares).  After all, he knew George could sell the product and make a profit, if he could manufacture it.

George's proven skill of selling the product had gotten him one item on his list. -- Only 6 more to go.

Down the road from George's home, there was an old run-down mill building.  It had a railroad siding, loading docks, and even a set of old truck scales, but it was really in a sorry state of disrepair.

George had driven past that old building thousands of times.  He really hadn't noticed it until he started looking for a building for his factory.  The only real reason he noticed it even then was because, after pricing buildings for rent or purchase, he had all but given up on finding a building he could afford.

The owner of the building lived in a house on the other end of the property.  The old building had been there when he bought the property, about 10 years before.  He had meant to do something with the building, or tear it down, but he just never got around to it.

After a number of conversations, the owner agreed to let George use the building for a period of 2 years, rent-free.  During that time, George would repair the building, make it usable & presentable, and clean up all the debris that had accumulated around the building.  At the end of 2 years, George would either vacate the building leaving all of the improvements, or he would enter into a rental agreement with the owner at $1,500 per month for the next 3 years.

George had his building -- but -- it was far from being serviceable.

Working nights and weekends, with help from his wife & children, George managed to get the building cleaned-up; inside & out.  At work, during the day, he enlisted the help of other salesmen.  At church, on Sundays, he enlisted the help of his friends.

As time went by, more and more of his friends helped-out with the painting, wiring, plumbing, and general fix-up of the building.  And, a friend of a friend, who worked for the telephone company, even put in an extension of George's house telephone; since it was less than a half mile from George's home. -- The old building took on a new life; to the amazement of the property owner.

While George and his friends were working on the building, his brother-in-law closed a small branch office of his Insurance Brokerage.  Since his brother-in-law didn't have a place to "store" the excess office furnishings, George told him about the factory. -- George borrowed the office furnishings, including an almost-new typewriter.

George was well on his way.  He had his business structure, building and office, but an empty factory doesn't produce much products.

Because George had worked in the industry for a good many years, he knew most of the manufacturers.  So he knew that two of the manufacturers had replaced some older, out-dated equipment with brand-new equipment over the past two years. -- Maybe one of them would have some used equipment he could get.

Talking to the two manufacturers, George discovered that between the two, they had enough old equipment to set-up one full production line.  Although neither of them would agree to let George just "use" the equipment, they both agreed to allow him a one-year option to purchase. -- George would move the equipment to his location and at anytime during the year, he could pay for the equipment or arrange financing.  If George did not buy the equipment within one-year, he would be required to reimburse the companies for the use of the equipment at a set rate per month on each piece of machinery, and pay all cost involved in returning the machinery (if he didn't have someone else to buy it).

Actually, the manufacturers were so glad to get the machinery out of their buildings, they used their own labor and trucks to deliver the machinery to George at his building.

It's one thing to have machinery, but yet another to operate it.  Especially when you don't have any cash money to cover payrolls for employees.

Talking to some of the machine operators at the other factories, George made a deal with 3 of them to run his machines for him in the evenings and on weekends.  And, since he didn't have any cash money to pay them salaries, he made an agreement with them to pay them a percentage of each order produced and shipped.  This way, they would get their pay as soon as George was paid for the products they produced.

After he had his machinery installed and ready to operate, and had his signed agreements with his part-time employees, George went after the Raw Materials and supplies he would need to manufacture his product.

By showing the suppliers of the Raw Materials and Supplies through his factory, George was able to get them to agree to ship their materials and supplies on a 90-day billing.  That meant he would have 90-days to pay for those materials after the materials were delivered.  But, George could only get the materials he would need to fill each order.  Therefore, he would have to show the suppliers confirmable Purchase Orders before they would ship the goods.

George quit his job and went on the road selling the same products he had been selling for years -- but -- this time, he was selling for his own company.

As George got Purchase Orders from the buyers, he took them to the Raw Materials Suppliers so they could be confirmed. -- The raw materials and supplies were shipped on the agreed-upon 90-day billings.

When the raw materials and supplies were delivered, George notified his part-time employees.  They produced the product and shipped it to the buyers.

Even though George invoiced his customers on a net 30-days basis, there was a time lag between billing the customer and receiving payment.  During that time lag, some things that George couldn't borrow had to be paid for with cash money.  Such things as electricity and gas were increasing in direct relation to the amount of manufacturing being done.  And, the freight lines that delivered the product to George's customers required cash payment or George's product wouldn't be delivered.

To get the cash money he needed to cover operating costs, George ran a classified ad in his local newspaper; something like this:

PRIVATE INVESTORS WANTED for going manufacturing concern with orders in hand and production scheduled.  Call George at 555-1111.

Although the response to the ad wasn't very big, George showed each of those who responded his new factory, the purchase orders he had in hand, and delivery slips & invoices on the product already manufactured and shipped.  George sold enough of them some of his stock at $1 per share to cover his cash operating cost until the cash started coming in from the billings already made.

George had "borrowed" a whole factory.

When you finally accept the fact that money is ANYTHING you can exchange for SOMETHING ELSE, you may be able to do even greater things than George did.  All you have to do is break your desires down into their basic component parts.  Then acquire each of those component parts using someone else's money in whatever form it may take.

Of course, you should ONLY use someone else's money for things you really need.  Beyond that, you must always remember that when you do use someone else's money, you take on a responsibility far beyond any you would bear using your own money.  If you mis-use someone else's money, you will pay penalties that could be disastrous to your financial position for many years to come.  And, it doesn't matter whether the money you use is "cash" or something else of a tradable value.

Believe it or not, I have just revealed to you some of the most powerful tricks, techniques and methods used in the world of business and finance. - Tricks I have used over and over myself to build my own fortune. - The beauty of those methods is that anyone can begin using them immediately to achieve financial independence.  But, I'm not going to itemize and annotate them for you.

If I were to itemize and annotate the various and many tricks, techniques and methods, you would simply nod your head and never use the information.  But, if you really want that knowledge, you'll read and re-read this report until the knowledge you seek strikes you like a bolt of summer lightning.

Anyone can get all of the money they need; someone else's money, when they finally learn what money really is.


Now, let's do some ...

Questions & Answers, Comments & Other Good Stuff!

Luis A. Arauz wanted me to tell you ...

"Here is something you may want to let your subscribers know about. -- A company called PanIP (Pangea Intellectual Properties, LLC) has filed and received patents for E-commerce. They now have the rights on ALL e-commerce on ALL websites on the internet in the US. -- They are now sending out letters to online businesses and ordering them to pay $5,000 for the use of the E-commerce payment systems they have on their websites. -- WE want to get as many people as possible to know about this. -- It directly affects every website on the internet that accept payments for their products online. -- PanIP may soon be suing you for the use of your payment system. -- Below is a website that has all the information about them. it was created by one of the first small businesses to be sued by these scum/scam artists. -- Please get the word out on this to your subscribers and put it in the newsletter.  Its very important that we fight this."

Okay, gang, here's the website that exposes the problem ...

http://www.youmaybenext.com/


Brian McCalister needed to know ...

"I just subscribed to your newsletter and found it to be very informative.  I kind of stumbled across to your website, but I'm glad I did.  I have a computer services business and want to market it better, however I don't have a product could I use the same techniques for a service oriented business.   I noticed that you have done service contracting which I also offer.  What did you do make this business successful?"

Brian:

Selling a "service" is no different than selling a tangible product. -- Whether you realize it or not, selling "information products" is more akin to selling a "service" than anything else.

When you talk about "computer services," what are you talking about?? -- You're customers don't really know what "computer services" - but - they do know what "specific" problems they may have (or think they have).  First, identify a "specific" problem ... then, offer a "specific" solution.

Instead of marketing "computer services," market one (just one) solution to one (just one) problem ... then another problem ... then another problem ... then another problem.

People buy "solutions to their problems" ... not services.

Make a list of all the "problems" you can solve ... offer a solution to each one of those problems - BUT - do it one problem & one solution at a time.

Hope that helps.


Over the past 15 years, I have told hundreds (maybe even thousands) of people wanting to get into mailorder or Internet marketing that ...

"If I had to do it all over again, I would never create my own products. -- I would simply sell other people's products and eliminate the hassles of production, fulfillment, inventory control, and other costs that eat away at profits."

That's why, when I read about this deal, I thought I had better tell you about it -- it is ...

The Original Web Site Offering Quality eBooks in a Great Package

This outfit started it all. -- They are the original.

Don't just sell eBooks.  Sell quality eBooks!

Their package includes 56 carefully selected top quality info products plus the ultimate eLibrary to cover the most extensive range (6,000+).

They have even been Recommended by ClickBank so you know you can trust what they offer.

Every product in their package comes with full resell rights or give away rights. -- The package is yours to keep, yours to use and yours to sell. -- You can sell all of the products as a complete package or any one of the items in the package individually.

You can sell as many copies as you like and keep every cent (100%) you make royalty free for life.

SO ... if you're looking for something to sell, you best check'em out, at ...

http://hop.clickbank.net/hop.cgi?doddy/Skykey


 Harvey Segal wanted me to tell you about his "freebie" ...

"I think this may be of interest to your readers. -- When they are not snooping they can go tracking! -- I've now published the first - and only - book about ad tracking, and all the numerous and profitable ways you can use an ad tracker. -- It's called "Ad Tracking SuperTips == The Definitive Guide To Choosing, Using == And Profiting == From Ad Trackers" -- I've decided that, to start with at least, the book will be free (and the customization rights will be free). -- Here's the testimonial page, which takes you to the book  > > http://www.ad-tracking.com/testimonial.html < < The actual 'sales' page of the book is > > http://www.ad-tracking.com/adbook.html < <"


Okay, gang ... check it out.


Olivier Peeters wanted you to know ...

"Here is something that may be of interest for non-US subscribers of Business Lyceum: -- Unfortunately, most affiliate programs send to their affiliates US dollars checks, and for most of the affiliates, these checks amounts are quite small (between $5 to $50 if I believe a recent survey) and have to be drawn on US bank accounts. -- What these affiliate managers don't understand is that in most countries, fees to cash US dollars checks like that are quite high: for instance, in France, my bank asks me at least a $60 fee for each check. And this is before you even pay taxes ... So ... if you are a non-US affiliate, the obvious solution to stop loosing huge parts of your income to foreign banks would be to open an account in the US, wouldn't it? -- Wrong! -- Unfortunately, US bank will accept to open an account to you because - you don't have a US Social Security Number and - you are not a permanent resident of the U.S.A. -- Outside the unsecure and quite expensive ($1000 to $5000) solution of "offshore havens" bank accounts, I finally was able to find Valis International ... a Canadian company that allows non us resident to open a US bank account. -- You can find their non-us resident offer at > > http://valisinternational.com/go.php?id=nonresident  < <  Sure it's not for everybody as you need to have a passport (and have a scan of it ready) and it will cost you $120 (set up and first year fee), then $30 the following years for the MasterCard debit card (to get access to your money!). -- Not cheap for some countries residents, but quite useful if you earn tons of small affiliate checks."

Thank You, Olivier ... I just told ever'body.


Here are a couple items that will be appearing in the December issue of "WorldWide Business Exchange" - America's Leading Business Opportunities Newsletter. -- You're getting to see them before they even get published ...

I have often said, "Give me the right words & I can print them on toilet tissue & make sales." -- That's the way it is if you are selling anything ... if you have the "right words" in your ad, your sales are assured. -- This contact is a ol'pro Advertising Copywriter.  He's been doing it for over 30 years ... during which time he has won the Direct Marketing Association's highest awards for both direct mail & print ads.  He has written award winning ad copy for companies such as Hewlett-Packard, AT&T, McGraw-Hill, Britannica & Transamerica. -- Now, he is offering to rewrite or revise you current advertising pieces, or do new sales letters, brochures, or space ads ... with camera-ready typesetting ... for your products or services. -- For a FREE no-obligation rate quote, just send him complete details about what you are selling & tell him what services you want him to provide. -- Tell him ol'Jim sended you ... to get his extra-special rates. -- Contact:  STAN HOLDEN, Holden Copywriting, P.O. Box 5495, Buffalo Grove, IL  60089-5495

AND ...

From Russia with love ... or whatever. -- This contact has just opened a store in Russia offering American made products to the Rooskies.  If you have any products that might fit into their store, let'em know - or - if you want any Art, Jewelry, Crystal & the like from Russia, he can provide them. -- Just ASK. -- Tell him ol'Jim sended ya. -- Contact: KENT WILSKE, Far East Import/Export Trading Co., 4905 Boulder Rd., Ft. Worth, TX  76180 -- (817) 485-7347


Don't Crash & Burn!

You haven't lived until you've had your computer crash ... I found out the hard way last year (took me over 40 hours of hard work to get back to *almost* where I was before the crash).

Don't let it happen to you.

The Hard Drive Mechanic WILL recover ALL your files - Guaranteed!

You can't lose:

You get your data back... or your money back!

Even if you've reformatted your entire hard drive...

Even if you've tried to recover your data and failed...

Even if people tell you your files are gone forever...

Hard Drive Mechanic restore all your valuable data in an average of 20 minutes or less - GUARANTEED!

Don't be the victim of a computer crash ... check it out at:

http://hop.clickbank.net/?doddy/drivefix


I was recently introduced to a new newsletter that I think you might enjoy ...

"Bill Hely's Broad Spectrum" is an absorbing mix of practical productivity tips, business-oriented technology how-to's and detailed internet marketing guides - the latter aimed especially at the newbie entrepreneur. -- Distributed to opt-in subscribers only on a monthly basis ...  it's a must-read publication for all manner of small business including SOHO, freelancers, entrepreneurs, etc., as well as established brick 'n mortar operations ... includes how to operate more efficiently, how to get into business using the Internet as your vehicle to independence, tips/tricks/technologies to increase your productivity (and thus your profits), plus much more. -- And ... a different eBook is included with every edition, completely free. "Broad Spectrum" should be staple reading for anyone concerned with the three P's:  Productivity, Practicality and Profits.

http://www.Zedatron.com?lyceum


Althea Haas asked ...

"I've been trying to find products for  wagon jobbing but am not having much luck in finding suppliers.  The companies I've contacted all informed me that they already have avenues for disposing of their stuff or don't have any stuff at the present time. -- Now, I'm  thinking that I  maybe I should buy from a company that is a liquidator or deals in closeouts.  Since I'm new to this  venture, I  have no knowledge of who  the reliable companies are with good products and good prices. -- Do you know of  any companies that you could suggest for me to start off buying from?"

THEN ...

Perez, Roberto F. wanted to know ...

"I am considering buying/selling closeouts to fleamarketers. -- I want to start small at first.  I am considering getting on ALL the mailing list of closeout re-sellers on google.com . -- What are your thoughts regarding locating real cheap merchandise to re-sell without having to call a bunch manufacturers."

Althea & Roberto:

The absolute best source of closeout products is "Closeout News" ... it features thousands of items each & every month. -- Just take a look at some of the bargains along the right margin at:

http://www.thecloseoutnews.com

Suggest you get a subscription.


Ralph McKay says ...

"BigPulse can provide your organization with a cost effective, effortless way to stay in touch with client issues, ideas and opinions daily. -- BigPulse is an online polling method that harvest issues and opinions directly from a target group. It produces a concise and transparent expression of group opinion automatically day after day. There are no questions, surveys or pollsters with this unique and highly secure (patent pending) method.  Results are presented in a form that is ideal to reproduce in a media release. -- You have absolutely no ongoing administration. The process is fully automatic. And ... the forum can be operational with a day's notice. -- You can see an example of a poll used by some Queensland rank and file police officers at > > http://www.bigpulse.com/qldpolice < < -- One of our recently opened public BigPulse poll is "The peoples' feelings about a war with Iraq" at > > http://www.bigpulse.com/iraq < < --  Also see our public big issues poll at > > http://www.bigpulse.com/mainboard < < -- Your polls can be configured in several ways.  We make every effort to ensure that all members can participate in your polls.  We work with you to ensure that your polls are operating as effectively as possible. -- I would appreciate an opportunity to demonstrate the system."

If'n ya wants to use the service ... or sell it in your area ... send Ralph an email. -- Tell him ol'Jim sended ya.


Trudy Palmer told me ...

"We have a Free Report available called "How I Bought A Brand New Car For Free" on our website:  http://www.betterways.net"

Now ever'body knows about it .


Well ... that's it for this month. -- In order to make every issue responsive to YOUR needs, please send me your questions; or tell me what sources or resources you need to build your business; or give me any thoughts you want to share with your fellow members.

Believe it or don't ... I ain't a mind-reader. -- If'n you doesn't tell me what you need, I may never touch upon the information, sources or resources you need.

This is your publication for you to use to your benefit ... I am just your moderator.

 Until next month, keep well ...

J.F. (Jim) STRAW
Grande Panjandrum


Thoughts For The Month!

"Why don't you want to do what you know you should do?  The reason you don't is that you're in conflict with yourself." -- Tom Hopkins


Can you stump the old master? -- Betcha can't!

Over the past 40 years (man and boy), I have made bundles of money in direct selling, service contracting, wholesale merchandising, entertainment (I was a professional Trumpet player, vocalist & Radio Announcer), freight forwarding, import/export, retail merchandising, warehousing, real estate, electronics manufacturing, finder's fees, closeout merchandising, financial brokerage, business consulting, steel fabrication, gold and coal mining, offshore banking, mailorder, writing, and publishing. -- That being the case ...

No matter what business you're in ... whether you're just starting, well on your way, or at the top of the heap ... I've probably been where you are, done what you are doing. -- So ...

Anytime you have a question about 'how' to do something in your business - or - if you have any comments about anything I've said in issues of this e-Letter; or if you want to add your 2 cents worth ... just "ask" me or "tell" me.

Send your Questions, Comments or 2 Cents Worth to ...

with "Question" - "Comment" - or, "2 Cents Worth" in the SUBJECT.

If I, personally, don't have an answer to any question you may ask, I will contact some of the professionals in your field of endeavor (I will probably know one or more personally) to get the real 'skinny' for you.

Note: If you want to ask a question anonymously just tell me so when you send in the question. -- Nobody but you and I will know who asked the question.


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