JUNE 2011
Greetings & Salutations:
Here are some ...
Secrets to Selling by Mail and on the Internet!
Over the past 50 years, I have (really) sold over $400 Million
worth of products and services -- everything from Beauty Supplies
to Heavy Equipment ... Burglar Alarms to Sleeping Bags ... Fishing
Lures to Women's Wigs ... Automobiles to Wheelchairs ... Seafood
to Investment Opportunities ... Consulting Services to "How-To"
Courses.
During my lifetime, I have quaffed weak coffee from tin cans
in Hobo Jungles beneath railroad trestles, chugged warm beer
from canteen-cups in the jungles of Southeast Asia, and sipped
fine wine from exquisite crystal goblets in palatial homes around
the world ... instances befitting my station in life at the time.
-- I have had more money that I could carry and I have been completely
and total without money but I have never been poor. Poverty
is a state of mind ... not the state of your pocketbook.
As you can well imagine, when younger entrepreneurs learn
of my past successes they want to know "how did you do it?,"
"what are your secrets?."
Well ... my Daddy used to say, "There really aren't
any secrets in this old world. Only things you don't happen
to know right now" - but - over the past 40 years in the
business arenas of the world, I have added ...
"Even after you learn what you didn't know,
it still remains a SECRET until you actually do it successfully."
Without really trying, I could write a million (or more) words
about how to succeed in Mailorder or Internet Marketing but they
would only be the very same words you have read before.
Everything you need to know to succeed in Mailorder or Internet
Marketing has already been said. But, it will remain a
secret to you until you find one of the many techniques, methods,
applications, or approaches that works for you. When you
find that one (just one) successful, profitable application ...
and use it over & over & over to produce your fortune
... you will, at long last, know the "secret."
There is, however, one approach to success I can share with
you that I have never seen mentioned in any of the great tomes
of wisdom on success in business. That "secret"
is ...
It's NOT what you know ... It's NOT who you know
... Rather, it's ...
Who Knows You!
Think about it. -- You can know thousands of people but knowing
them won't really put any money in your pocket. But, if
people know you, they will be more willing to do business with
you or contribute to your success.
Consider an actor who is unknown. -- By letting themselves
be known ... not by knowing other people ... they will be offered
the opportunity to display their talents.
When that same actor becomes known to millions of moviegoers;
or teevee watchers, they become a "Star" ... able to
bring an audience with them and, thereby, demand higher and higher
pay for the display of their talents to "the people who
know them."
It's the same in the marketing world. Those who are
known to their potential customers are those who can demand higher
and higher rewards for their efforts ... unless, of course, they
are "known" for their dishonesty, lack of commitment,
neglectful attitude, or grasping personality. Then, they
will receive greater and greater punishments by and from those
who know them.
So ... to succeed in Mailorder, or Internet Marketing, let
yourself be known. Drop the barriers. Be what you
are perceived to be ... let the people (your potential customers)
"know you." -- That means you must ...
Be totally honest with the people you do business
with and, even more importantly, be brutally honest with yourself.
The "secret" is to get more and more people to know
you as an honest, trustworthy source for those things they need
or want. As the number of people who know you increases,
so will your fortunes.
Well ... that's it for this month. -- In order to make every
issue responsive to YOUR needs, please send me your questions;
or tell me what sources or resources you need to build your business;
or give me any thoughts you want to share with your fellow members.
Believe it or don't ... I ain t a mind-reader. -- If n you
doesn't tell me what you need, I may never touch upon the information,
sources or resources you need.
This is your publication for you to use to your benefit ...
I am just your moderator.
Until next month, keep well ...
J.F. (Jim) STRAW
Grande Panjandrum
Can you stump the old master? --
Betcha can't!
Over the past 50 years (man and boy), I have made bundles
of money in direct selling, service contracting, wholesale merchandising,
entertainment (I was a professional Trumpet player, vocalist
& Radio Announcer), freight forwarding, import/export, retail
merchandising, warehousing, real estate, electronics manufacturing,
finder's fees, closeout merchandising, financial brokerage, business
consulting, steel fabrication, gold and coal mining, offshore
banking, mailorder, writing, and publishing. -- That being the
case ...
No matter what business you're in ... whether you're just
starting, well on your way, or at the top of the heap ... I've
probably been where you are, done what you are doing. -- So ...
Anytime you have a question about 'how' to do something in
your business - or - if you have any comments about anything
I've said in issues of this e-Letter; or if you want to add your
2 cents worth ... just "ask" me or "tell"
me.
Send your Questions, Comments or 2 Cents Worth
to ...
with "Question" - "Comment"
- or, "2 Cents Worth" in the SUBJECT.
If I, personally, don't have an answer to any question you
may ask, I will contact some of the professionals in your field
of endeavor (I will probably know one or more personally) to
get the real 'skinny' for you.
Note: If you want to ask a question anonymously
just tell me so when you send in the question. -- Nobody but
you and I will know who asked the question.
Copyright - 2011, J.F. (Jim) Straw. All rights reserved.