Business Lyceum

e-Letter
Practical Instruction in the Arts and Sciences of Making Money


Editor/Publisher:  J.F. (Jim) Straw

JUNE 2010

Greetings & Salutations:

Q: "I recently ordered and received your Finder's Fee course. -- I have one question, though:  where do I find possible deals?  I read somewhere that the New York Times had lots of possibilities.  However, the editions down here don't include any want ads.  There aren't any on the Internet, either, except real estate and cars. The same is true for The Wall Street Journal, etc."

A:  If by "want" ads, you mean "classified ads" in all categories, some of the best leads can be found in the, classified sections of the various trade publications. -- For instance, Industrial MarketPlace has countless listings for all kinds of equipment and machinery ... both "available" and "wanted." -- Closeout News has ads for every kind of closeout, surplus, overrun, and liquidated products and merchandise.

Beyond those publications, you will find there is a trade publication for almost any industry you can name ... even some of the illegal industries (like the one for "Pot" growers).  All you have to do is go to your public library and peruse the various directories of periodical publications.

Whether you are interested in agriculture, banking, fashion, retail or wholesale merchandising, manufacturing, or whatever, you will find trade publications dedicated to that field of endeavor.

The best approach is to go through the classifications in a directory of publications and select a trade or industry, by category, in which you have an interest or some experience. -- Choose the field of endeavor that interests you and start reading the publications in that category.

NOTE:  To get a review copy of the trade publications, call the "Advertising Department" of the publication.  Tell them you are considering advertising in their publication.  ASK them for a "Media Kit."  That kit will include their advertising prices and, usually, a current issue of the publication.

On the other hand, if by "want" ads, you mean ads specifically "wanting" something, you are going in the wrong direction.

As I told you in my Finder's Fee course, "Anything that can be bought or sold can earn you a fee" - and - remember, it is easier to get a seller; rather than a buyer, to pay a fee because the seller is getting paid when the deal is done and is more likely to be willing to share some of the money with you for finding the buyer.

To that end, build yourself a "personal catalog of contacts" (sellers) who are willing to pay you a fee when you bring them a buyer. -- Then, and only then, are the "wanted" ads of real value to you.

By the way, the same holds true with most people who are getting involved in "Exporting." -- They spend their time searching the "wanted" ads in Export Leads, hoping they can find a product to export to a supposed known buyer. -- What they should be doing is finding a manufacturing company that isn't exporting its goods and then selling those goods to customers in other countries ... referring to the "wanted" ads only to find buyers who are interested in the goods they already have available.

Think about it this way ... A Real Estate Agent doesn't go looking for a house for a buyer to buy.  The agent goes looking for a buyer for a house that is already listed with a commission agreement already signed.

As I have often said, over 90% of the people who become Finders actually earn Finder's Fees - BUT - they never get paid; remaining amateurs. -- Those who have read and follow the step-by-step instructions in my Finder's Fee Course get to be professionals by getting paid for the valuable service they provide.

My Finder's Fee Course is available at -- or -- at least read the FREE Report about earning Finder's Fees at finders.html

Q: "I am an investor buying loans, mortgages, notes and just about every kind of income stream that there is out there.  I help facilitate the sale of businesses and properties by having the seller create a note with the buyer to carry the balance after the down payment and then buy the note from the seller after closing.  Here's the question.  I run into people who want to buy bars and other unsecured businesses who can't get a loan from anywhere.  Do you know anyplace who makes unsecured business loans?  I have come across companies advertising compensating balance loans where they buy a CD at the buyers bank to encourage the bank to make a loan to the buyer.  Is this legitimate?  If yes, do you know any reliable sources for that kind of loan you can refer me to? - Second Question- how can I let people know that I buy military pensions, business notes, real estate notes, annuities, lottery winnings, etc.?"

A:   The first thing you must accept is that there is usually a reason why people who can't get a loan from anywhere. can't get a loan anywhere. -- Best advice would be to just drop'em like the hot-potato(e) they are and look for a more suitable buyer. -- I don't personally know anyone who makes unsecured business loans, although I have seen some such loans advertised I have never followed-up to see whether or not they are real.

As to the hocus-pocus compensating balance loans, they are legitimate - but - when I was involved in the banking industry I received a number of requests from borrowers wanting to use the Certificate of Deposits from those companies for collateral. -- Problem was the "bank" (or any other lender) always ends up bearing the full exposure for such loans. -- So you can better understand why, lemme 'splain ...

What a Compensating Balance Really Is!

If you've read anything about Compensating Balance Loans written by a wide variety of business-fairy-tale-writers, you might honestly believe the myth that ...

"If you deposit a sum of money in a bank as a Compensating Balance for a business loan, you can borrow as much as five times that amount."

That isn't a Compensating Balance ... no matter how many times you may have read or heard it.

A Compensating Balance is nothing more than money deposited in a bank ... usually by another bank ... to give the receiving bank enough "cash" liquidity (reserves) to make a loan that would be too large for the bank to make against its current reserves. -- The Compensating Balance cannot, and does not, serve as "collateral" for the loan.

If a bank will not approve your loan, the availability of a Compensating Balance is useless.  Because, the only reason the bank would either seek, or accept, a Compensating Balance to make your loan would be if the bank needed the reserve liquidity to do so.

Hey ... don't feel like a Lone Stranger, if you don't understand it.  I would venture to guess that not one person in 100,000 does ... even most bankers; that's why the companies providing Compensating Balances are able to snag a few deals each year and stay well-heeled.  But, those same bankers never do a second Compensating Balance Loan ... even though they still don't know exactly why it didn't work.

In answer to your Second Question ...

Divide & Conquer

Like most business people, you are trying to get all the firepower you can in one advertisement - but - to make your advertising most effective, divide and conquer.

If I were you, I would run ads offering to "buy military pensions" in the various Armed Forces magazines ... ads to "buy annuities" in the Senior Citizens publications ... Ads to "buy Real Estate Notes" in Home Owner & Real Estate magazines ... ads to "buy lottery winnings" in the Lottery & Gambling magazines ... etc., etc., etc. -- Of course, the absolute best media to pursue are "Newsletters" directed toward specific niche audiences.

Whether you know it or not, there are "newsletters" in just about every niche market you can imagine. -- Select the ones directed to Retired Military, Home Owners, Lottery Players & Gamblers, Real Estate Agents, Senior Citizens, etc., etc., etc. -- Instead of sending them an "ad," send'em a "News Release" about the specific financing service you can provide to their readers.   (You WILL be surprised at the results.)

You can usually find Newsletter Directories at your Public Library.


In Loving Memory

Delores Ann Satterfield Straw

A year ago; June 9, 2009, my beloved wife of 42 years; Delores, passed away.

I miss her so.



Now, let's do some ...

Questions & Answers, Comments & Other Good Stuff!


Kevin Franz
wanted me to tell you  ...


"Your readers can discover out how to write compelling sales stories that you can use in your marketing right away! Find out what a Fiction Author can show you about selling and making more money. My Free Report with a Step-by-step Action Kit is available for instant download."


Go get your free copy at:  http://www.FictionSecrets.com/JS0510.html



Cheryl Byrd-Morgan thought I was kidding ...

"Are you saying that because I am an American citizen I can sell American products overseas as much as I like and I will never need a license?"

Cheryl ...

Yes ... that's what I said - but - certain "products" require licensing.  Those licenses are usually maintained by the manufacturers and you will have to comply with the restrictions in order  to export those products.



Ken MacKenzie found a new advertising medium ...

"Everyone is always looking for new places to advertise their business and of course, cost is an issue. YourNight.com is a brand new social media company that combines the best features of Facebook, Twitter, Blogger, Linkedin and Match.com, is FREE to join and they encourage you to advertise your business."

So ...

Create your free profile at http://join.yournight.com/kenmack



Stevie Chon wanted to know ...

"Do you consider moneymaking a science?  Or do you think there's a certain element of luck involved as well?"

Stevie ...

Business methods are a never changing science and when applied will produce a constant set of reactions - but ...

Applications are ever changing requiring an element of art and luck.



Dr. Snake tells me ...

"In a newsletter about 18 months ago you said that to be successful you need to focus on one thing, NOT be a dabbler. I took this to heart and focused on the Dr. Snake brand, which was the most successful and turned out the one that there was a very definite market for on the web and offline (haven't focused much on the offline yet, though). -- Dr. Snake is a bestselling cult author, whose books include Doktor Snake's Voodoo Spellbook (St Martin's Press) and Mary Jane's Hash Brownies (Cico). He is also a TV and radio personality and provider of spellcasting services and readings."

Go check  it out at:  DrSnake



Susan Esteban may be looking for you ...

"Currently I own a retail market located in Pasadena, California, which has been established for more than two decades and am wishing to pass the torch onto a future buyer that will keep it thriving as long as I did. -- Secondly, I am trying to market my sisters mahogany farm.  Details - 4.5 hectars, 17,000 trees, and 12 years strong and going. "

Contact Susan if you have an interest.



Brian McGann wanted me to share this with you ...

"I have started a business that collects silver and gold coins, not bullion but MS-70 grade proof coins. Plus you can add business partners and basically get your coins for little or no money every month. It's great to get silver and gold coins in the mail every month and the side income can't be beat!!!"

Check it out at:  http://budurl.com/goldnsilvermineshaft



Well ... that's it for this month. -- In order to make every issue responsive to YOUR needs, please send me your questions; or tell me what sources or resources you need to build your business; or give me any thoughts you want to share with your fellow members.

Believe it or don't ... I ain t a mind-reader. -- If n you doesn't tell me what you need, I may never touch upon the information, sources or resources you need.

This is your publication for you to use to your benefit ... I am just your moderator.

 Until next month, keep well ...

J.F. (Jim) STRAW
Grande Panjandrum


Thought For The Month!

"A man said to the Universe, 'Sir, I exist.' The Universe
replied, 'That fact, however, has not created in me a sense
of obligation.'" --Stephen Crane


Can you stump the old master? -- Betcha can't!

Over the past 50 years (man and boy), I have made bundles of money in direct selling, service contracting, wholesale merchandising, entertainment (I was a professional Trumpet player, vocalist & Radio Announcer), freight forwarding, import/export, retail merchandising, warehousing, real estate, electronics manufacturing, finder's fees, closeout merchandising, financial brokerage, business consulting, steel fabrication, gold and coal mining, offshore banking, mailorder, writing, and publishing. -- That being the case ...

No matter what business you're in ... whether you're just starting, well on your way, or at the top of the heap ... I've probably been where you are, done what you are doing. -- So ...

Anytime you have a question about 'how' to do something in your business - or - if you have any comments about anything I've said in issues of this e-Letter; or if you want to add your 2 cents worth ... just "ask" me or "tell" me.

Send your Questions, Comments or 2 Cents Worth to ...

with "Question" - "Comment" - or, "2 Cents Worth" in the SUBJECT.

If I, personally, don't have an answer to any question you may ask, I will contact some of the professionals in your field of endeavor (I will probably know one or more personally) to get the real 'skinny' for you.

Note: If you want to ask a question anonymously just tell me so when you send in the question. -- Nobody but you and I will know who asked the question.


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