JANUARY 2011
Greetings & Salutations:
In the past, I have gone to a number of well-read Discussion
Boards and offered to answer any questions the people on those
boards might have about "Mailorder." -- The response
was terrific. And, I think I did a bang-up job of answering
their questions ... anywho, I didn't get any complaints.
A number of the questions I got were like, "How do
you get around the stigma of the P.O. Box if you have one as
your main address?" - or - "For the small guy
starting out, what does he have to do to get over this credibility
hump regarding a p.o. box, rather than renting a small office
or risking security by using his home address?"
One of the other people on the board responded with:
"I think the way you can do that is use the street address
of the post office and then use your P.O. Box # so your address
looks like this:
Your Company
123 Main St., #438
Town, ST 39489
...where 123 Main St. is the Post Office's street address
and #438 is your p.o. box.
"I asked one of the clerks in my old post office if anybody
can do that and they said that the only mail that can be accepted
at the post office's street address is for the Postmaster only.
"However this was a large post office and let's just
say that the "house rules" might be a little more strict
than a smaller office. Tomorrow I'll go to the smaller office
in the nearby town to see if I'll be able to do that there."
To which I responded:
Don't waste your time. -- Some "clerk" may tell
you it will be all right - but - your mail will still be returned
when the local Postmaster finds out about it.
Although I didn't have time right then to go back & search
5 years worth of archived newsletters to find the specific information,
I promised to publish a method used by a number of BIG companies
who use non-existent addresses like "1 Cash Money Lane"
and the like ... legitimately ... and all their mail goes directly
into their Post Office Box. -- So, here's ...
How to Turn Your P.O. Box Address into a Street Address!
In the November '96 issue of one of my paper & ink newsletters,
I told my readers that, today, it doesn't really matter whether
you use a 'P.O. Box' or 'Street' address. -- Well, BURT DUBIN
(Professional Speakers Profit Letter, 1 Speaking Success Rd.,
Kingman, AZ 86402-6543) teached me how to have the
best of both.
Burt said:
"Get a P.O. Box at the smallest possible branch
Post Office in your area. Use the 9-digit Zip Code in all
your return addresses. Then, you can create any 'street'
address you want because post office mail-sorters are taught
to read the numbers of the zip code rather than the words of
the address. However, since some of the bigger post offices
have such a big turnover in workers it might not work.
So, have some of your friends mail you some letters; using your
made-up address plus your 9-digit zip code to 'test' it before
you use it in all your mailings."
Burt's real address is P.O. Box 6543 - but - he gets
all his mail addressed to "1 Speaking Success Road."
-- Publisher's Clearing House uses "1 Winners
Circle."
Burt even proved it to me by sending me a package of materials
at "1 Mailorder Master Way"... it arrived in
my P.O. Box without fail because he included the 9-digit zip
code in the address. -- Try it yourself if using a P.O. Box seems
inappropriate for your mailings ... be sure to 'test' it first.
Then, if you would like to "Discover how you can now
earn $124 to $1,000 an hour - or more - by being a paid expert
speaking for money," drop Burt Dubin a note at the above
address and ask for his #1 response package. -- or -- visit his
web site at http://speakingsuccess.com.
A tip of the Straw's Hat goes to Burt Dubin for his excellent
insight.
Can you stump the old master? --
Betcha can't!
Over the past 50 years (man and boy), I have made bundles
of money in direct selling, service contracting, wholesale merchandising,
entertainment (I was a professional Trumpet player, vocalist
& Radio Announcer), freight forwarding, import/export, retail
merchandising, warehousing, real estate, electronics manufacturing,
finder's fees, closeout merchandising, financial brokerage, business
consulting, steel fabrication, gold and coal mining, offshore
banking, mailorder, writing, and publishing. -- That being the
case ...
No matter what business you're in ... whether you're just
starting, well on your way, or at the top of the heap ... I've
probably been where you are, done what you are doing. -- So ...
Anytime you have a question about 'how' to do something in
your business - or - if you have any comments about anything
I've said in issues of this e-Letter; or if you want to add your
2 cents worth ... just "ask" me or "tell"
me.
Send your Questions, Comments or 2 Cents Worth
to ...
with "Question" - "Comment"
- or, "2 Cents Worth" in the SUBJECT.
If I, personally, don't have an answer to any question you
may ask, I will contact some of the professionals in your field
of endeavor (I will probably know one or more personally) to
get the real 'skinny' for you.
Note: If you want to ask a question anonymously
just tell me so when you send in the question. -- Nobody but
you and I will know who asked the question.
Copyright - 2011, J.F. (Jim) Straw. All rights reserved.