Business Lyceum

e-Letter
Practical Instruction in the Arts and Sciences of Making Money


Editor/Publisher:  J.F. (Jim) Straw

FEBRUARY 2003


Greetings & Salutations:

When people hear the term "options"they almost automatically think of Real Estate Options or the nebulous investments offered in the securities markets - but ...

Anything That Can Be "Bought"
Can Be "Controlled"With An Option

That's right, anything you can buy ... Equipment, Closeout Inventories, Machinery, Aircraft, Boats ... anything ... can be controlled using an option -- IF YOU KNOW HOW!

Here's "how"to use this technique to gain control of just about anything you can imagine.

As with Real Estate properties ...

BEFORE you decide to take an option on something someone wants to sell, you MUST have a PURPOSE or REASON for it.

Without a viable purpose or reason, getting an option isn't worth the time or effort. -- As a matter of fact, those who use options most profitably don't even consider taking an option until they have identified a number of "real"buyers for the items.  Then, they take the option so they can make an offer to those buyers, before they buy the items themselves.

If you really want to spin-your-wheels; going nowhere fast, go ahead and take an option on a warehouse filled with goods and spend your valuable time trying to get somebody to buy something the owner/seller hadn't been able to sell.

Once you have located something you have a reason or purpose to take an option on, approach the seller as a buyer.  Negotiate the very best price and terms you can get.  Then, tell the owner/seller that you really want to "buy" but it will take you a little time to ... arrange the money ... find a location ... arrange for shipping ... or whatever.

Since you don't want to lose the deal before you can do whatever you need to do, ASK the owner/seller for an option.

If the owner/seller is "motivated" ... usually meaning they have been trying to sell their stuff themselves for some time ... you'll get your option with little difficulty. -- If the seller isn't quite as motivated, you might give them a little motivation by offering a slightly higher price or some other incentive such as paying "storage" during the term of the option.  Of course, the extra incentive usually only works if you have negotiated hard to get the absolutely best price and terms in the first place ... that allows you to give them something back on your negotiated deal.

By the way, if you are dealing with another savvy business person, they will know "why" you are asking for the option ... no matter what "excuse" you give them for needing an option.  Most of them will give you the option without further need for excuses; recognizing that you will be "selling" the stuff for them ... so they can go about doing other things.  But, if one of them tells you they know what you're up to, don't be coy, go ahead and admit it.  Then, tell them that you don't take an option without a reason or purpose in mind.  -- You'll usually get your option.

Needless to say, in some cases, the owner/seller will simply refuse to give you an option.  If that happens, you can either drop the deal and go on to something else - or - if you are absolutely sure you have a "real" buyer who WILL (without doubt) buy the stuff, you can ask the owner/seller if they will take your Promissory Note for the items ... with payment due upon removal of the items from their facility. -- In other cases, an owner/seller will offer to take your Promissory Note instead of an option when you make your offer.

In either case, BE CAREFUL when offering a Promissory Note ... or being offered the opportunity to buy the items with a Promissory Note.  Unlike an option, which can expire without any further cost to you, a Promissory Note will have to be paid by you, whether you can find a buyer or not.

By the way, it is impossible (and silly) to get (or try to get) an option on products that are being offered and sold on a regular and continuing basis. -- A seller who is continually producing a product for sale won't be willing to give you an option because the product will be available anytime you want or need it.

When you prepare your "Option To Purchase"to present to the owner/seller, you use exactly the same option form you would use for a Real Estate deal.  The only real difference will be where you will list the items as specifically as possible ... including quantities, descriptions, serial numbers, and/or anything else that will specifically identify the items under the option.  If an "inventory" sheet; or specific listing of the items is already available, simply note that sheet attach it to the option (have the owner/seller sign & date that sheet, too).

Although you can legally "record" an option on tangible property ... just like a vendor's lien ... it isn't necessary because the odds are no buyer will ever check with the County offices before buying tangible goods; simply relying upon the Bill Of Sale received from the seller.

By the way, on standard option forms, you have a blank space provided to put in "vehicle title,""Bill Of Sale,"or whatever other form of conveyance is required for the items you will be buying.  That paragraph also gives you some protection if it happens that the owner/seller really doesn't own the items you will be buying. -- In a case like that, this paragraph and your Bill Of Sale (or other conveyance ) from the seller makes the seller liable for any costs involved in getting clear ownership of the items.

Unlike Real Estate, it usually isn't necessary to set-up a double-closing for most tangible properties. -- Most of the time, your buyer will pay for the items before you ship them so all you have to do is accept their payment and pay the seller. -- If, on the other hand, the buyer is going to pay you for the items when received (C.O.D.) all you need to do is take your buyer's order to the seller and get the seller to release the items to you to deliver to the buyer.  It's usually pretty simple since the seller knows they will be paid when the buyer pays you (this is where you can use a Promissory Note effectively, if the seller is reluctant).

By the way, once a "seller" gives you an option on the property (whether Real Estate or tangible goods), the "seller" cannot legally refuse to sell the property to you at the price indicated in the option ... an "Option To Purchase"being a legally binding agreement.  However, I once had an owner/seller refuse to sell because he knew my buyer and figured he could sell the goods himself to that buyer at the higher price.  He said, "All I have to do is wait for your option to expire."-- A short telephone call from my attorney resolved the matter in minutes.  Because ...

An "Option To Purchase"is an "Option To Purchase"whether the property optioned is Real Estate or tangible property of any kind.  And ...

WHEN YOU HOLD AN OPTION ON ANY KIND OF PROPERTY, YOU "CONTROL" THE SALE OF THE PROPERTY UNTIL YOUR OPTION EXPIRES

You own the "exclusive"right to buy that property and the owner/seller is legally bound to sell you the optioned property at the price indicated in the option ... no matter what. -- If the owner/seller refuses, you can collect the difference in the option price and the price the property sold for - and - if you have a good attorney, you might even collect punitive damages greater than the cost of the property.

Using an option is the cheapest, lowest-risk, most effective means to "control" properties; without buying them. -- Those who have known about options, and used them effectively are some of the richest people in the world.

Now, you can join them ... because you now know how options are used.


Now, let's do some ...

Questions & Answers, Comments & Other Good Stuff!

John D. Patten was a bit confused ...

"Thank you for your Real Estate Options report.  It's an eye opener.  I have 2 questions: -- 1. On pages 7-11 you go over your 'system' for introducing the option concept to a seller.  However, the "young fellow" whose story you tell on pages 14-15 doesn't use this strategy at all.  I find his approach more appealing due to its directness.  (He seems to tell the sellers up front at that first meeting that he is not interested in buying the property for himself.)  Can you enlighten me a bit as to the advantages/disadvantages of using your approach vs. his? -- 2. Why does nobody ... and I mean nobody ... write about this concept of Real Estate Options?  I'll venture a guess: Most people making money doing this don't want others to learn how to be their competitors."

John:

Actually, the purpose of "information" is to be adopted and adapted to suit your own personal approach to accomplishing your goal.  Neither method is better than the other, it is just a personal adaptation of the application explained.

The reason most Real Estate gurus don't explain options is because they don't understand the use of options ... most of them honestly believe that an option either must be coupled with a lease, or must be exercised at the end of the option period.  How do I know?  I've asked them.


If you think making money selling Real Estate You Don't Own sounds good, you might want to know ...

"How To Make BIG MONEY In Real Estate"
(Without Buying and Selling)

Check it out, at:

http://www.glorymountain.com/book.html


Dave Horn needed to find a source ...

"What a great wealth of knowledge.  I can't resist asking you.  How would a farmer/field rep like me go about finding major capital for an incredible business? My ex employer in the organic industry is going national/international with an incredible business plan.  They are growing way too fast for the cash flow and have to hold back and turn down big national customers because they can't fund the expansion fast enough.  The demand and market are there.  The business is quite profitable, just can't fund more than doubling in volume each year, and that is without any advertising!.  This takes what was expensive niche product to the mainstream masses at an affordable price.  The outcome is huge, if they can capitalize the growth.  If they can capitalize growth for a couple more years it could sell to Kraft, or someone like that, for several hundred million, but it will take several million now to make that happen. They have a financier/bus. advisor searching for capital, but nothing yet. -- Is there any hope I could find an investor and ensure I don't get left out of the loop?  If I tell anyone very much, it would be easy to know who the business is, and they would have no need for me as third party. -- After reading about all your experience, I just had to ask your opinion."

Dave:

I have always said, "There are two things that can kill you in business ... failure & success."

Most likely, your ex-employer; and the brokers he is employing, are making the same mistake most businesses make in that particular situation. -- They are going for ALL of the financing they need ... in cash ... from one investor; or a group of investors.

The secret to expansion capital for a company with a super-growth rate is to ... Divide & Conquer.

The company can get funding for their Accounts Receivable ... other funding sources offer Purchase Order financing; to get money to fulfill orders ... additional equipment can be leased ... current equipment can be sold & leased back - and - their "suppliers" can be convinced to extend greater credit over longer periods of time. -- These kind of arrangements can, usually, be made without too much difficulty - IF - the company can show its rapid growth rate - AND - display a viable management team.  (Sometimes, companies with rapid growth fail because their management team neither understand, nor accept, the "real" business world.)

Don't know exactly how you might want to approach the company about a fee - but - if you locate the "sources" for the various kinds of financing, you may be able to arrange a fee from those sources for bringing them a customer for their funding services. -- Of course, you will have to "know" what the company really needs and that they would entertain the offer. -- Too many companies, run by less than knowledgeable management, have an "all or nothing" attitude when it comes to financing of any kind. -- They just want the money so they can do with it what they want.

To start your search for the financial sources, you can check our resources page (updated each Wednesday) ... under the "Capital Available" heading, at:

Hope that helps in some small way.


John Palma told me ...

"I started a newsletter a couple of months ago called "Las Vegas Business Secrets Exposed." The only way I've marketed it thus far is by putting info about the newsletter after my name when I have posted on various discussion boards. In the first 30 days I signed up nearly 100 subscribers, and the subscriptions keep coming in. -- I have about 10 percent of those who sign up email me, completely unsolicited, with comments of how much they like the information presented, and asking about other products I might have available. -- My thoughts have been to use the newsletter to build a customer base by offering it for free.  I thought the newsletter would be the medium to build trust first, then with credibility and trust, the sales would come through the back-end mini-guides."

SO ... I went to John's website & read his sign-up page.  Boy, it is a lo-o-o-ong letter that "sells" a FREE newsletter. -- Then, I read ... no, make that devoured ... the first two issues of the newsletter.

It's so good, it makes my teeth hurt.
Best of all ... it's FREE!

No matter what else you do this month, go to ...

http://www.CluelessInLasVegas.com

Read the letter ... print it ... keep it in your files ... it is a masterpiece - AND - it's only "selling" a FREE newsletter. -- Then, sign up for the newsletter. -- After you've read the first issue, you will know why I am so impressed with John's materials.


Tinah Lydie  wanted to know ...

"I am reading your book "Sell American" and really love the way you simplified everything about exporting.  It's very different compared to the books and manuals, I purchased several months ago (some are really good!).  Although I love your book, I was hoping to read a little more on "Exporting Closeouts." -- I have a couple of questions for you. -- I have read in one of your newsletters that the "secret" to finding closeouts buyers, is to look for "SELLERS OF CLOSEOUTS" on the Internet; because every company that sells closeouts has to buy them as well. -- Does that advice apply also for exporting closeouts? -- I have tried the same method for finding international buyers for the merchandise I have located, with no luck. -- Considering the fact that most O.S.C suppliers sell various mixtures of products per pallet or truckload, what is the best way to export closeouts?  It's hard to find closeouts of the same items per pallet. It's always a mixture of toys, electronics, etc."

Tinah:

Just as the closeout buyers in the U.S. will buy pallets of assorted goods, the same pallets of assorted goods may be offered internationally.  Just use the same description of the pallets as being offered ... be sure to indicate that the goods are "subject to prior sale."

The best way to find international buyers is to go to your local library and ask them to see a Directory of International Periodical Publications ... a number of companies publish such directories, with different names. -- Then, look for category of publications that should have the "sellers" of such items.  Contact those publications by mail asking for their Advertising Rates ... they will, usually, send you a sample of their publication along with the rates. -- When you get the sample copies, go through them to find the names & addresses of "sellers" in that country ... send them your offers.


On the same subject ...

Ever think about making money in Closeouts, Liquidations & Surplus?

If you have, this contact has started a Closeout Club - and - when you sign-up for your first year's membership, you get a complete Home Study Course ... including reports on How to Buy Almost Anything for 10¢ or less on the dollar ... Seven Secrets of Selling Closeouts with cheap classified ads ... How to Make a Fortune selling merchandise you don't even own ... Success Stories & Tips from the Closeout Kings ... How to Find a Fortune in your mailbox ... Easy 1-2-3 Guide to buying & selling closeout merchandise ... Success Secrets for Selling Closeouts while you lounge on the beach ... Amazing Secret Way to Double or Triple Your Business overnight - plus - all the Forms & Contracts you need to make big money. -- Join the club, today.  You could be making millions by this time next year. -- Contact:  CLOSEOUT CLUB, Box 377-JFS, 111 E. 14th St., New York, NY  10003 -- (800) 382-0602 -- OnLine: http://www.CloseoutClub.net

  By the way, I've read their reports. -- Good stuff. -- Well worth more than the membership fees.


 Gordy Weigle   was looking for the impossible ...

"On the subject of mailing lists, to your knowledge are there any legitimate Business Opportunity lists out there that you would recommend trying? -- I am more than willing to pay you generous finder fees for procuring productive Business Opportunity mailing list(s). -- There has to be some sort of "insider" contact needed to procure such lists, and I'm willing to make it well worth while to anyone who can steer me in that direction.  I've tried approaching list brokers with offers such as paying 3-5 times the going rate for productive names, but all to no avail thus far."

Gordy:

There is ONLY one way to find productive mailing lists .... test, Test, TEST & Test-Some-More.  That's the way we've done it for the past 30+ years that I know of and there is NO other way.

In other words, no one can rent you a "productive" mailing list.  All they can do is rent you a mailing list with demographics similar to what you are selling - then - it is up to you to test each list until you find 1 (or more) that are "productive" for your offer.

Sorry ... ain"t no easy way.  If there were, I would have found it over the years; as would have all of the other ol'pros.

Don't mean to burst any of your bubbles - but - by telling you the truth, I can sleep well tonight.


Randy Sulhoff wanted to know ...

"Here is my question:  I have been consulting for a few private and small public companies with investor relations and business rescue. -- I am having a hard time collecting in services ... do you have a sure fire idea how to collect fees and/or shares of stock which was promised?"

Sully:

To get paid, follow "Straw's Law" ...

Get it in writing, put it in writing.

Any time you make a deal for a "fee" of any kind, be sure you get the offering party to put it in writing ... then, acknowledge it; repeating the terms & conditions back to the party offering the fee.

When a deal goes through, you have proof positive that you are owed a fee -- then -- if they don't pay, simply have your attorney write a nice note reminding them. -- If all else fails, your "written" communications can be used to sue'em.


Thomas Bates has an interesting idea ...

"I really enjoy and look forward to your newsletter and e-letter each month.  I read every word front to back in both and feel that you provide a great service to us little guys.  I appreciate the exposure and promotion thru those publications.   Anyway, with that said, here is what I'm trying to do. -- We've all lost "stuff"...  keys, luggage. cell phones, briefcases, purses, pets, sports equipment, car stereos, etc., etc., etc., and hundreds of other items that are prone to loss. -- I'm just getting started promoting Buddy Tags.  These ID tags provide a 24/7/365 toll free identification and recovery service for all items such as those. -- I urge you to research my web-site and would appreciate any help in promoting and/or any suggestions you may have on how I can get this off the ground."

Thomas:

Good idea ... my readers can check it out for themselves, at:

http://www.bt1online.com/tbat


Dennis Hessler needed to know ...

"After all these years, I reread your book and am thinking about taking a spin at Finding. I have only one question:  Do you think I can use a P.O. Box as the address on my spanking new stationery?  I work out of a home office and would prefer not to use it as an address, but will if I have to.  New question:  Someone asked me if a series of cassettes you sold back in the 70s (?) is similar to your book. The guy has your old tapes and STILL hasn't done anything to start the business!  If they're different, can you address in a broad way what the changes are so I can tell him?"


Good idea, Dennis ...

I've made a bundle as an International Finder ... it's the same as exporting but with less work. -- Just run your ads overseas just as you would if you were exporting the product - but - all you do when you get an inquiry is turn it over to the seller and get paid when a sale is made.

Even 10 years ago, I would have advised against the use of a P.O. Box - but - today, it don't matter ... even some of the biggest companies in the world direct all their mail to a box.

The tapes I did with the original course are NOT as complete as the manual.  Actually, that's why I did the manual ... I found too many holes in the tapes.



 

Garth Gibson wanted me to share this with you ...

"I think your affiliates might have this problem because I notice it also. -- You have a lot of various reports which people might want to market say in a sig file in their email but it gets to be pain to change url links between your various reports.  Well, now you can take 2, 4 or 10 affiliate links and have them automatically rotate in your email using a sig file rotator program. -- If your readers want to learn more about a free version of this sig file rotator program plus receive 35 tips to help generate million dollar ideas please have them send a blank email."


Well ... that's it for this month. -- In order to make every issue responsive to YOUR needs, please send me your questions; or tell me what sources or resources you need to build your business; or give me any thoughts you want to share with your fellow members.

Believe it or don't ... I ain"t a mind-reader. -- If"n you doesn't tell me what you need, I may never touch upon the information, sources or resources you need.

This is your publication for you to use to your benefit ... I am just your moderator.

 Until next month, keep well ...

J.F. (Jim) STRAW
Grande Panjandrum



Thoughts For The Month!

"If it happened in the past, let it go ... if it can't be fixed in the present, let it go ... if it doesn't matter to the future, let it go." -- J.F. (Jim) Straw


Can you stump the old master? -- Betcha can't!

Over the past 40 years (man and boy), I have made bundles of money in direct selling, service contracting, wholesale merchandising, entertainment (I was a professional Trumpet player, vocalist & Radio Announcer), freight forwarding, import/export, retail merchandising, warehousing, real estate, electronics manufacturing, finder's fees, closeout merchandising, financial brokerage, business consulting, steel fabrication, gold and coal mining, offshore banking, mailorder, writing, and publishing. -- That being the case ...

No matter what business you're in ... whether you're just starting, well on your way, or at the top of the heap ... I've probably been where you are, done what you are doing. -- So ...

Anytime you have a question about 'how' to do something in your business - or - if you have any comments about anything I've said in issues of this e-Letter; or if you want to add your 2 cents worth ... just "ask" me or "tell" me.

Send your Questions, Comments or 2 Cents Worth to ...

with "Question" - "Comment" - or, "2 Cents Worth" in the SUBJECT.

If I, personally, don't have an answer to any question you may ask, I will contact some of the professionals in your field of endeavor (I will probably know one or more personally) to get the real 'skinny' for you.

Note: If you want to ask a question anonymously just tell me so when you send in the question. -- Nobody but you and I will know who asked the question.


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